As we’re getting ready to ship your Axum earbuds next month,
we still get lots of questions from customers about the sound quality.
How’s the highs? what made your bass so good?
So I’ll try to explain in 2–3 minutes how implementing Qualcomm’s technology helped us achieve CD-Quality sound.
For those of you who’ve been living under a rock, Qualcomm is the world leader in mobile technologies.
Several years ago they’ve acquired a company from the UK that changed the game in wireless audio.
What’s so special about them?
Well, let’s just say they took the CD-Quality sound and were able to reproduce it over wireless connectivity-
Yes, I know it sounds simple but it’s quite a big problem.
As we said in the past, we’re using it in Axum and that’s 1 of our secrets.
Now
for those of you who want to get technical and learn more (I’ll be
honest with you, once the engineer told me about it I spent the night
digging into it) I’ll explain how it works:
When sending music over wireless connectivity,
it breaks as the bandwidth isn’t big enough.
So what they did?
They split those files into smaller ones,
this way you can stream it over wireless connectivity.
But the best part?
You’ll get the same wired sound quality!
As for the bass, what made it so good is:
- Our custom made driver, that we’ve been testing over and over for the last 14 months
- Maybe you saw those $1 speakers that you place on your table and suddenly the entire table starts shaking from the bass (I’ll ignore their joy-risking horrible sound quality)? as it turns into the kind of bass box for the speaker. Great, so one major factor with sound is the acoustics and shape of the earbuds and that’s why we had to do so many tests with the plastics and internal design. We knew that every 1mm change (especially with such a small product) will have a huge impact on the sound.
In production, like in life, there are no shortcuts.
You want to achieve the best?
You want to make an awesome product?
You want to beat the competition?
Well, in such case you’ll have to outwork your competition!
We knew the ONLY way to achieve success was to push our limits
and make another test, another prototype, another upgrade,
and when we thought “that’s it, Axum is ready…” to try another change,
another solution to make it even better.
And trust me, we wish we could make it on the first try and ship it.
But that’s the beautiful world we’re living it,
full of surprises and great rewards for those who go all-in with their goals.
These kind of things (and hundred more) is what turns Axum,
into the 2018 best running headphones!
In conclusion, I don’t think we ever said it,
but we are proud to have you on board!
We know that you’re real pusher, winner,
the kind of person who can’t quit and always raising the bar for others!
And that’s what Axum is all about.
Next month we start shipping and you better in get in shape!
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