India
has a population of 1.3B with 750M unique mobile users. Approx 350M are
feature phone users with another 400M being smartphone users. With the
data growth over the last 18–24 months we’ve seen the data users grow
tremendously to 200M users. However, a massive gap still remains. Why
aren’t all 400M users using data?
We
asked ourselves. Why are the rest of the people not in this 200 million
bracket? There are still many challenges that exist in the country to
bring the remaining 1B online.
On top of that the entire experience of someone coming online is a very tedious 15–20 step process:
It
was clear that to bring the next billion people online we would have to
do something radically new. Could we take this 15–20 step funnel and
collapse it into a few steps?
We think we’ve done it. Today we’re announcing a brand new product called ‘Total, built by hike’.
‘Total,
built by hike’ is a refined version of Android targeted at simplifying
the smartphone and internet experience for the next billion people. ‘Total’
lets users access essential services such as Messaging, News, Recharge
and more even without an active data connection and paves the way for
them to get on Data by providing packs at as low as Re. 1.
It has 4 key elements to it that combined together make the end to end experience extremely seamless:
1. News, Cricket, Recharge, Wallet & More < 1MB
2. Single Login for All Services
3. Works Without Data
4. Total Data Packs Starting at Re 1. Over 50% Cheaper than Market.
Over
the last 6 months, Hike has worked extremely closely with telecom
partners to enable the USSD Technology & Data Upsell on Total.
Airtel, Vodafone, Aircel & BSNL are the telecom partners which cover
over 42% of the telecom market.
See How Total Works
Chat on Total Without Data
UPI on Total Without Data
Get Rail Info on Total Without Data
Devices — Intex & Karbonn
Intex and Karbonn
are the first Smartphone partners that will carry ‘Total, built by
Hike’. Total will be available on 4 models across Intex & Karbonn.
The devices with Total are:
- Intex Aqua Lions N1
- Intex Aqua Lions T1
- Intex Aqua Lions T1-Lite and
- Karbonn A40 Indian.
The devices are scheduled to hit the shelves starting 1st March 2018 starting at a price point of Rs 3,000.
Closing Thoughts
We’re excited by the potential of Total, built by hike
to impact millions of people in India as well as other developing
nations. ‘Total, built by hike’ propels digital inclusion and furthers
the national agenda of financial inclusion as well as socio-economic
progress. It works well for service providers as it gives them access to
millions of people who can use their services offline.
To be one of the first to experience Total, built by Hike,
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