Good performance, good design, good features, great price
Like Huawei, Lenovo,
Mi, and many other Chinese phone makers, ZTE isn't exactly a well-known
name here in the US. Though it has been selling phones here for years,
many times they are rebranded by carriers. And most of them are low-end
prepaid phones that don't engender a lot of excitement in the press or
the average person looking for a new phone. But ZTE has been offering
its more interesting and higher-end models unlocked through Amazon for
some time, and today it's announcing the Nubia 5S mini LTE for the US.
The Nubia 5S mini LTE is a
4.7-inch smartphone with a 720p display, quad-core Qualcomm Snapdragon
400 processor, 13-megapixel camera, and support for AT&T and
T-Mobile LTE networks here in the US. It's selling for a $279 unlocked
and without a contract, a rather attractive price for a quite capable
phone.
I've been using the 5S mini LTE
for a few days and I've been impressed with both its performance and
build quality. The design is attractive, without being outlandish, and
although it's made of plastic, it feels solid and doesn't feel nearly as
cheap as other plastic phones. The back cover has a matte finish, which
makes it comfortable to hold and it resists showing fingerprints as
much as glossy finishes. I also like how the 5S mini can easily be used
with just one hand. It's not as much of an ergonomic miracle as the
Motorola Moto X, but it's much easier to use one-handed than an HTC One
or Samsung Galaxy S5.
The 720p display is quite
impressive: it's bright, with great viewing angles and it's easy to see
outdoors. It's not as high-resolution as the 1080p displays on
higher-end phones, but I had no issues using it to browse the web, read
articles in my Pocket queue, or watch Taylor Swift's new music video
over and over. At this screen size, a 720p display still provides enough
pixel density that I can't see individual pixels with my eyes, so I
honestly didn't miss having a 1080p screen. The capacitive buttons below
the display are more hit-or-miss, though: the left one was
significantly dimmer than the right one, and there's no indication to
what they actually do until you press them (by default, the left one is
menu and the right one is back, but you can switch them in the phone's
settings menu if you want).
The 720p display is impressive, with great viewing angles and easy outdoor visibility
The 5S mini LTE comes with
Android 4.3 Jelly Bean and ZTE's custom software interface. ZTE's
software isn't as heavy-handed and clumsy as it used to be, but like
many software designs from Chinese companies, it still tries too hard to
mimic Apple's iOS interface. I quickly installed Google's Now Launcher
from the Play Store and was much happier using that than the iOS-style
launcher ZTE installed by default. The company has announced that it
will be preloading the Google launcher on its phones in the future, but
it doesn't look like the 5S mini is one of those.
Performance with the mid-range
processor in the 5S mini is fine for everyday tasks, such as browsing
the web, using Twitter, and checking email. It's not the best for 3D
gaming, you're going to want a higher-end phone for that, and there are
points here and there where it stutters and slows down. But it's not
slow enough to ruins the overall experience, and for someone looking to
get a smartphone without spending a ton of money, it's more than
adequate. I used the 5S mini on AT&T's network in and around New
York City, and I didn't notice any difference between it and other LTE
devices in the same area. Speeds were fast when AT&T's network was
available, and the signal was as strong as any other device.
I was most disappointed with
the 5S mini's battery life. With light use, I could get it to last a
full day, from the time I get up to the time I go to bed, but anything
beyond that and I had to stop and charge the battery. This year's crop
of high-end Android phones offer impressive battery life, often lasting
more than a day between charges, even with moderate to heavy use. The 5S
mini's smaller battery and less efficient processor definitely hold it
back in that regard.
Camera and battery life are where the 5S mini fall short
The camera is also a bit of a
disappointment. ZTE has built a very cool and very capable camera app
that offers lots of control over focus and exposure, but the images from
the 13-megapixel sensor are just not very good. By default, details are
destroyed by over aggressive noise reduction, which makes everything
look like a watercolor painting. ZTE actually provides the option to
turn off noise reduction, which is something you just don't see often in
a smartphone camera app, but when it's disabled, images are then very
noisy, even in good lighting.
If you're looking for a
lower-cost smartphone and you are a T-Mobile or AT&T customer, the
5S mini LTE is surprisingly a good deal for what it offers. It won't
impress those looking for something like the LG G3 or HTC One, which
have high-end specs and high-end designs, but it's also less than half
the cost of those models. ZTE probably won't be a household name in the
US anytime soon, but if it continues to bring impressive smartphones
with attractive prices to American shores, that could very well change.
The company has told me that it plans to build its brand here in the US
with more devices in the coming future, and if those devices are
anything like the 5S mini LTE, I'm eager to see what comes next.
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