Samsung's 4K content push includes Netflix expansion to Europe
There isn't that much to
watch on 4K TVs these days, but one more big name is getting in on the
action — Amazon Instant Video will support 4K video streaming from
October. The first hardware partner is Samsung, which will be including
Amazon's 4K service on its UHD TVs worldwide as well as expanding
availability of Netflix's 4K content across Europe, in a wide-ranging
initiative first announced at CES in January.
Bandwidth limitations being
what they are, it's debatable whether 4K streaming offers much quality
increase over watching an upscaled Blu-ray disc. But the lack of 4K content continues to be an issue, and Samsung is betting that the ability to stream shows like Breaking Bad
from established providers will make its UHD sets an attractive option.
Sony, for its part, has focused on making its catalog of movies
available to 4K TV owners with a proprietary distribution service, as well as partnering with Netflix, YouTube, and ESPN.
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