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Wednesday, January 17, 2018

The Things Junior UX Designers Should Do More Of (Not Just Design)


As a designer starting out in the beginning of your career, you may not know what to expect during your first job. You could be given lots of work and because you are the new designer on team, you do things without question. You might think you are expected to know everything because nobody said you should seek out the things you need to help you.
Having worked in the design industry almost every summer in college, I’ve learned a thing or two about how a new designer, such as myself, can navigate through challenges and learn in environments based on implied messages of what we should or shouldn’t do. Knowing the basic tools and techniques of good design is essential, but it’s the small details surrounding how we work which can help us progress and open doors. Here are a few tips that growing designers should take into consideration during their first year on the job to accelerate career growth.

Asking for Help Doesn't Make You Stupid

It’s okay to ask for help, but the issue that some designers may allude to when they say asking for help is a big no-no is the phrasing. Instead of directly asking for help, ask for feedback and advice. If you need help with doing research, join a research session. If you need help with moving forward in a project, ask designers to join you in prioritizing ideas. This will provide you with direction. Instead of receiving a hard-cut answer, you receive validation and perspective, things that will help you develop your own point of view. Designers don’t receive answers, they problem solve to get there.

Saying “No” is better than saying “Yes” all the time*

Note the asterisk. You are in control of what you want to do. You can decide when you reply to that e-mail or if you want to go that meeting. We are often given so many things to do that we can’t do all of them, yet we think we have to. Many designers, especially in the beginning of their career, do everything they are told to do, and this distracts them from the work they need to do the most. Decide on what is most important to help get your work done and prioritize.
Don’t say yes for the things that get in the way of producing quality work.
Delegating tasks and prioritizing is hard, but if you can do that, you will get so much done (and more). It’s okay to say no for valid reasons because it tells people that you know what’s important.

Speak up

During a critique, we are excepted to provide feedback for our peers, but not everyone does it because they might be self concious of their thoughts, or they don’t make the effort to help. Don’t be selfish with ideas. Ideas are meant to be expressed and help our fellow designers design for the people. Feedback is a gift. Feedback is what results in more iterations and better experiences.

Take Breaks

I used to work hard constantly, whether it was at home, with friends and family…You name it. But then I realized, without fault, I will be working for the rest of my life and work isn’t ever really “done”. I was taking the time to work on something fleeting, when I could have been spending time with the people I loved and the things I loved to do outside of work. Also, too much work can increase stress which can increase burnout. It makes sense to do as much work as you can to get to a certain job or rank, but that takes time. Just do what you can and relax when you feel overworked or exausted. In the end, health is more important than work because without health, we can’t work.

Be Present

As tempting as it is to work from home, especially for people who have the privilege of doing so all the time, it is crucial to be present. Even if the quality of work has not been affected, as designers, collaboration is such an important aspect of the way we do things. Being present in the office can make all the difference, especially when working with the people on your team. It’s not a team if everyone isn’t present.

If you have any questions about design, message me on LinkedIn and I’ll write about it!

Links to some other cool reads:

5 Best Technology Trends to Watch Out For In 2018


Pricekart.com
Every New Year brings around a buzz of excitement in the world of technology. And with 2017, being a year full of innovations and surprises, the expectations for 2018 are set to the highest standards as well. Technology trends keep evolving and changing over time. They determine the way we live, work and move ahead towards the future. Of all the technology trends that come into the market, only a few manage to set a milestone. Keeping that in mind, here is our list of the 5 best technology trends to watch out for in 2018.

5. Bigger and Clearer TVs

pricekart.com
With the concept of 4K televisions just sinking in, companies are already here with the next best resolution for TVs. Companies like LG, Samsung and Sony have already come up with their concept for the 8K TV. LG displayed its first ‘88-inch 8K OLED TV’ that comes with 33 million pixels at the CES 2018. And while that wasn’t enough, the company also showcased a ‘65-inch Rollable TV’.
The Rollable TV will feature 4K resolution and can be rolled in a tube form and carried around in a box, making it a portable TV. Similarly, Samsung launched the first ever modular TV called “The Wall”. It is a 146-inch modular TV that can be resized to any size that the user requires. All these innovations make a trend to definitely watch out for this year.

4. Wireless Charging All Around

It is not the first time wireless charging has been spoken about or adapted to charge devices. But this trend is certainly going to be seen everywhere, on most devices this year. Wireless charging works by placing the smartphone on a Qi-compatible charging mat. The mat plugs into a wire from an outlet to supply power.
However, this year might also see over-the-air wireless charging. This will work by delivering power to the devices over the air. Power can be transferred to devices that are at least two or more feet away and can reach up to 80 feet. Over-the-air wireless charging could be used for charging devices like smartphones, smart speakers, smart watches and wireless keyboards.

3. AR Over VR

We have seen Virtual Reality (VR) being one of the most trending technologies of the previous year. Virtual reality headsets help us immerse into a 3D environment that does not really exist. But this looks like the year of Augmented Reality (AR). The entire concept of AR revolves around delivering immersive experiences without having to shut yourself from the real world.
Augmented Reality shows a better version of the real world by overlaying virtual information on top of it. Using computer-generated images over the user’s real-world view to enhance everything the user feels, sees and hears, is what augmented reality is all about. Companies like Kinmo, Kodak, Carl Zeiss, Sony and even Netflix will be introducing AR to the technology market this year. This technology trend could come of great assistance in everyday life.

2. All-in-one Voice Assistants

Voice control is going to dominate 2018. Voice assistants determine the way we interact with computers. Google Assistant, Samsung Bixby and Amazon’s Alexa have already made their place by doing things that are asked of them. Things like playing the music, getting updates on the weather, and suggesting places nearby based on your current location, are things that we have already seen.
But voice assistants in 2018 will be able to carry out more than just the basic commands. For instance, information about your daily schedule, cooking recipes and other commands for your voice assistant to carry out will be added. Additionally, not just smartphones and speakers, these assistants will also be integrated inside televisions, headphones and even cars.

1. Ultra Thin Laptops

lg.com
Technology evolved from desktops to laptops for features like the portability and weight. And if that wasn’t sufficient, ultra-thin laptops are here to make their place. Acer recently unveiled the world thinnest laptop, the Acer Swift 7. The laptop is as thin as 8.9mm and sports a built-in fingerprint sensor. Likewise, even Dell launched its new version of the Dell XPS 13 laptop which is as thin as 11.66 mm. This makes it pretty evident that the upcoming laptops for this year are going to compete to be slim among all the other features.

iOS 11 Password Problems


People appreciated how Apple addressed security. For decades, the company was building multi-layered ecosystem to secure its customers and protect its software and hardware systems from most online threats. Apple products do have some flaws (who doesn’t?) but overall its mobile systems were the most secure among all competitors.
Things have changed. Although iOS 11 brought us great SOS feature and the need to type in the passcode for establishing trust with new computers, it also introduced some questionable changes that will be described in this article.
The final goal of these changes was making it easier for users to operate their devices but each new small change caused a tradeoff in overall security.
Put together, these tradeoffs stripped all layers of protection off once secure ecosystem. The only security layer that is left in iOS 11 is the passcode. In case someone gets hold of your iPhone and manages to find out your passcode, you end up losing your Apple ID, your data files, all passwords to third-party web accounts, access to other Apple devices registered with that ID. It is possible to do even more bad things thanks to the fact that Apple removed all previous protection levels and left only the passcode in iOS 11.
The key problem:
In sensitive environments, it is not enough to secure only the front door of the building and leave all inner rooms without additional keys and checks. Sad, but it is exactly what happened to iOS. If you have a passcode, you may get everything else.
Bellow, you will see what attackers can do to user’s data if they have access to the device and passcode.
iTunes backup password
iPhone backups that are made with the help of iTunes can be safeguarded with a password. With each new version, Apple successfully increased backup passwords security addressing the growing threats coming from password breaking crooks.
All of a sudden, in iOS 11, Apple allows resetting that extremely secure password. Having the device and knowing the passcode, there is no need any more to break your head creating sophisticated attacks, you can just remove the backup password.
Before I tell you why this is so important, let me explain how it was implemented earlier. In iOS 8, 9, and 10 you could create a password in iTunes to secure your backups. You had to do it just once and all future backups on any of your numerous devices would stay protected with a password.
It is important that this password belonged to your Apple device and not the computer or iTunes. You were able to connect an iPhone to a different PC with a new copy of iTunes and male a backup. That backup would be safeguarded by the backup password you set previously, maybe very long time ago.
The iOS controlled all password changes and removal attempts. It required to provide your old password first. People who forgot their passwords had stuck with what they had or reset the device to factory settings thus losing all data.
That was really a secure way to handle passwords. But users wept, the police started to snivel, and the FBI started to complain. Apple decided to give up.
Pillaging backup passwords in iOS 11
Although you can still go to iTunes and get a backup password that cannot be later changed without the original one, this all means nothing because it is possible to completely remove the backup password from iOS.
Apple knowledge base says:
You can’t restore an encrypted backup without its password. You won’t be able to use previous encrypted backups, BUT you can back up your CURRENT data using iTunes and setting a new backup password.
Now for crooks to extract sensitive information from the device, they just need to make a new backup. They may create a temporary password 1234 for example for the new backup. Once it is ready, they may extract user data like credit card info, passwords, health data etc. Turning this information into readable format will require some forensic tools but they are widely available on the market.
While getting all those passwords, most probably you stumble upon the Google account password. With that in hands, you may access a whole lot of personal data. In case Google account has multi-factor authentication, the very iPhone in your hand (often) includes the tied SIM card.
Imagine hackers got control over an iPhone with the previous version of iOS. It is a win again because updating the iOS to version 11 is not a problem. Yes, iPhone 5 cannot run iOS 11 but good and old jailbreaking of 32-bit devices still allows to gain full physical control.
Again, this post implies crooks know the passcode. But if you grabbed your boss’s iPhone you can relatively easy brute-force the passcode with the help of numerous tools that are common these days.
Summarizing the above said, with iPhone and passcode, it is possible to get:
· Application data
· Local images and videos
· Passwords from local keychain
· Just everything located in a local backup
Is this just massive? Wait, it is just the begging. Next goes changing Apple ID password, disabling the iCloud lock, and locking or erasing other user’s devices remotely.
Apple ID password
With all other services I use, to change an account password, I need to provide my old password. Apple sees it differently. To reset Apple ID password (using the device) you need just to confirm the device passcode. It works for accounts with multi-factor authentication but again most probably your device has the necessary SIM.
Moving forward on our list, now you can also:
· Change the Apple ID password
· Deactivate iCloud lock and consequently reset iPhone using different account
· Get access to just everything stored in that iCloud account
· See on the map the actual location of other i-devices registered with the same account and remotely erase or lock those i-devices
· Change the phone number and begin receiving multi-factor codes to your SIM
So, in order to reset the Apple account and iCloud password, you need to go to Settings > Apple ID > Password & Security > Change Password. You will now have to enter the passcode and then you will be able to change the password for Apple ID and iCloud. It is that simple.
Next, you can change the Trusted Phone Number. Just add and confirm a new number and then remove the old one.
Getting into iCloud
Having reset the victim’s iCloud password together with adding your own phone number to receive 2FA codes, gives us access to everything the victim has on his Apple account. These are call logs, contact list, iCloud Keychain, photos taken with all other i-devices, iCloud backups, etc. And ICloud backups may contain tons of information as Apple allows to keep three recent backups per each device registered on one Apple ID.
Synced Data
Moreover, iCloud allows crooks to access information synced across all i-devices like browser passwords, bookmarks, browsing history (but not the VPN data), notes etc. In case the user also has a Mac, you can get his desktop files and documents.
iCloud KeyChain
To sync Safari passwords, payment info, and auth tokens, Apple uses a cloud service cold iCloud KeyChain. Once you change the iCloud password, you can download all then KeyChain data. Now you will be able to even see the old (original) victim’s password for his (now yours) Apple account. Additionally, you will have access to email account passwords and Wi-Fi passwords, and actually every password the victims typed in his browser.
Bottom line
iOS 11 breaks the delicate convenience/security balance moving heavily into user convenience side.
If an attacker
steals your iPhone and recovers the passcode, there will never be any extra layer of protection to secure your data. You will be completely exposed.
As the passcode is the only protection left, be sure to use all six digits allowed.
I hope Apple will fix this security issue.

The True Reason You Want The iPhone X But can’t admit


The world is on the brink.
Evil kills good people with mass shootings, tensions with North Korea increase daily, and actors abuse actors as sexual playthings.
Yet despite the torture of humanity, thousands of people complain about the iPhone X’s notch.
Not me. I enjoyed the iPhone tittle tattle. In the run up to the iPhone X’s release I salivated over articles on the X’s lush colours, OLED screen, Face ID, super-duper performance, glass construction, wireless charging, bionic chips. Oh, how I could go on.
I read political stories too but only to feel more adult.
On October 27th I sat by the iMac and waited until 08:00 am to pre-order the iPhone X — like millions of other people — I hit refresh repeatedly.
What is it about the iPhone X that drives me to pre-order, and because I expected a 10th anniversary phone, join the Apple Upgrade Programme?
Is it madness?
More money than sense?
Am I still 13½ years old?
(Those were rhetorical questions).
The answer might be clever marketing because after two months with the iPhone X, I’ve done nothing the one-year-old 7 Plus wasn’t capable of.

Close Encounters of the Apple Kind

My first encounter with Apple — the iPod Classic — was a difficult decision. A friend recommended the Creative Zen MP3 player, but it was near obsolete so I opted for the iPod and the addiction began.
Perhaps if I’d opted for the Zen, I’d be using an Android phone today.
A few years passed and BBC News featured a new phone called iPhone. But I gazed at my silver Sony Ericsson and wondered what more you’d want in a phone?
And the cost 11 years ago? I would never pay £30 a month for a carrier contract. However after coffee with friends, who all had an iPhone, coupled with an illness in the family to emphasise the impermanence of life, I went iPhone.
One iTunes library, four iPhones, two iPads, one iMac and a MacBook Pro later, I’m beyond redemption.
But brand loyalty can’t be why I ‘rented’ the iPhone X. I could have kept the 7 Plus.

El Notch, Yosemite

Go Figure 8

I tried to resist the X and considered the smaller iPhone 8. The size was perfect, but the camera would be a step down.
The 8 is cheaper on the upgrade programme. £18 less than the X or £12 less for the Plus. But the iPhone 8 Plus offers little that’s new since it’s the 7 Plus in glass.
Wireless charging?
There’s no such thing. The charger mat still needs plugged in.
The iPhone 8 is a decoy phone — the iPhone 7s.
But iPhone 8 can’t be why I fell for the X. My 7 Plus was still a premium phone without a scratch.

Drip, Drip, Drip

When I was a child, I got excited about Christmas from around September.
For Apple’s 10th anniversary iPhone my anticipation began one year before release. No sooner was the 7 Plus in my hand, the tech press speculated on the next iPhone.
The whole market place was primed by the media and whipped into a frenzy.
Rumours, from people familiar with the situation, leaked as usual but with one difference.
2017 saw the leaking of price. Customers needed to be acclimatised to the first £1000 phone so when it became official, the shock factor would be lost.
You’ve been primed.
In marketing terms, priming is the preparation of subconscious consumer behaviour through the subtle use of information. The new X for example, was secret, but there was just enough sexy news to whet your appetite.
The X was everywhere and nowhere.
But stories about a non-existent phone cannot be the reason I wanted one. There are stories about HomePods, cellular watches and iPad Pros and I want none of those (fingers crossed).

Apple Framed the X as The Future… Today

After a succession of similar iPhones, the X promised reinvention.
The X’s keynote described the product as the future and you can hold it in your hand.
The message was misleading. Edge to edge displays, wireless charging, OLED screens and facial recognition, have been available on other phones for years.
But know this, the X looks beautiful, when switched on. When off, it looks like the Blackberry Leap. The build quality is superb though.
It’s a wonder of marketing. You can feel unique using a product when millions upon millions of people across the world have the product too.
But an OLED screen and facial recognition can’t be reasons to spend £56 a month. The 7 Plus screen is fabulous and fingerprint ID seamless.
If having the future isn’t enough to make you buy, there’s always fear.

Scarcity

Scarcity and fear of missing out (FOMO) come into play.
If one thing puts the fear of God into consumers, it’s the wait to get what they want.
When I was a small boy, my favourite superhero was Spider-man. I begged Mum to buy me a Spider-man figure. At the toyshop we discovered it would be weeks before Spider-man would be back in stock.
So what did I do? I settled for the Human Torch (one of the Fantastic Four). I regretted it soon after and my impatience meant I didn’t get Spider-man, ever.
When impatience strikes, I think Spider-man.
Drip feeding consumers with stories of scarcity and production line problems fan the flames of fear, the fear of missing out.
I knew the X’s production would be fine and prepared to wait. Supply problem stories come out before every iPhone launch. In terms of missing out, of all features, only Face ID and Animojis were absent from the 7 Plus.
So, FOMO can’t be why I wanted an iPhone X.

Prize Value

£1000 is scary for a phone but it’s not £1000 more than we’re used to paying.
Prices have crept up for years, and be honest, if you can afford £700 or £800 for a phone, you can also afford £1000. Apple know it too.
It may be borderline out of reach but it’s also borderline within reach.
A high price is one tactic marketers use to put the quality of a product in the mind of consumers.
The high price tag of the X may set it apart from competitors but cost definitely isn’t the reason to want the X.

Here and Now and Why

My late Dad used to say there’s no such thing as a bad car. In the 1970s, cars looked good in the showroom but once you drove one and it rained, they rusted and fell apart before you got home. Cars are not like that anymore.
Like cars today, there’s no such thing as a bad phone. Most brands have caught up.
You’ll not do anything different on the X than you could do on many of the latest smart phones.
The X may not be the future, just a brilliant phone that perfects what others have already done, while leaving room for development.
Over a year I’ll pay £677 to hire Apple’s latest palm-top computer. The device I use everywhere to read, write, take pictures, research, web browse, meditate, enjoy music. Oh and make phone calls.
Why do I want one?
It’s not brand loyalty, decoys, scarcity or the features.

In 1923 when asked by a New York Times reporter why he wanted to climb Everest, George Mallory said “Because it is there”.
I want the iPhone X for the same reason you do — because it is there.

To Build An Amazing Design Team, Founders Should Start Here


Today, you’re going to learn how to build an amazing design team.
In most startups, design is often overlooked or seen as a nice-to-have instead of a must-have. But this mentality can quickly send startups on a one-way trip to the startup graveyard.
The first thing founders need to understand when thinking about the design of their mobile app or product is that design is not limited to the pixels. The design of an app is much more than pretty buttons and cool animations. The design is how the app is experienced from the moment it’s opened to the moment it’s closed. Your design can be the difference between building an app that people come back to over and over again and an app that is downloaded and never opened a second time.
Once you have a clear understanding of the important role that design plays in the success of your app, it’s important to realize that a design team’s success is determined by more than just the people you bring on board.
A design team’s success is also determined by the the roles they play, the tools they use, the culture they operate within and the structures that allow them to deliver results. Founders need to take each of these elements seriously if they want to assemble a high-quality design team and equip them for success.

Hiring The Right People For Design

Picking the right people for your design team is the most important of all. If you hire the wrong people, you’ll start down the wrong path and may eventually have to start all over with a new team that can actually deliver. Finding the right designers for your project can be challenging — but it’s not impossible.
Walk in to your search for the perfect design team knowing exactly what you need. Do you need one person who can be contracted for a short period of time, or are you looking to build a 3- to 4-person design team that will become a fundamental part of your startup’s DNA? Identifying which kind of team is right for you at this stage will be a huge factor in knowing where you should look and whom you should look for.
We’ve worked with all kinds of companies, from early-stage technical teams to startups with existing design teams and revenue. In both cases, MindSea was hired to help with design because of our ability to tackle mobile design challenges and deliver quality iOS and Android app experiences for our clients.
As you build your design team, it’s important to look at their previous work to see that they can deliver. It’s also important to take the time to speak with their past employers or clients to ensure that your prospective designers are reliable and easy to work with. If you can accomplish this, you’re more likely to find a successful design team than if you judged them solely on their portfolio.

Picking Roles For A Design Team

Like any other professional team, design teams should consist of assigned roles. Each role comes with a different scope of responsibilities, tasks and expertise. The structure in which these roles operate is an important factor, as it can make or break a team long-term. A lot of early-stage startups make the mistake of creating no clear roles for their design teams and hoping they will instead design by committee. In reality, the best approach for a design team is to establish a sense of structure.
Here’s what the typical roles on a design team look like:
Design Director: Directors push their teams to answer the tough questions about their decisions and are constantly trying to ensure that design decisions are based on reason, not gut instinct. The design director has the final say on the design team when it comes to decisions about the approach being taken.
Design Manager: Managers are responsible for making sure that the design team delivers on the overarching vision and successfully executes based on strategies and plans. Design managers understand how to make experiences that matter and how to help other designers do the same.
Designers: Designers come up with and implement ideas related to how the product works, how users interact with it, how it looks and how it behaves between frames. Within this role, there are a variety of specialties, and some design teams require a vast range of expertise — designers can take on roles in UX, illustration, animation and more. Together, this collaborative group will be on the front lines of bringing the project to life.
If you’re a large startup, hiring for each role would be an ideal scenario, but for early-stage startups, that’s not always a financially feasible solution. Keep in mind that roles and individuals don’t have to match up perfectly — one person can take on multiple roles. In small startups, it’s common to hire only one designer, and that individual takes on the triple role of design director, design manager and individual designer.
Limited resources are one reason that many early-stage startups outsource their app design to a third party. Our own partnership with Glue is a great example of how a third-party team can help a startup bring their ideas to life through design:

The Best Tools For A Design Team

It’s important to arm your team with the best tools of the trade.
There are a number of tools that can help designers craft a quality app, but not all designers are the same. Some designers have a preference for one tool over the next, so in the early days, you shouldn’t force your designer to use a specific tool just because you want them too. In a startup, you need to be optimizing for speed — if a designer is faster on one software than the next, let them use the tool that will take less time.
In this blog post, our design director, Reuben Hall, does a great job highlighting a handful of tools that designers use to plan and build beautiful apps. I strongly recommend that you take the time to check it out and consider these tools when you begin to think about your design process and what you’ll need to equip your team with.

Creating A Design-Friendly Culture

When you’re building your design team, another key component of the equation is the culture that surrounds your team. The culture of your organization as a whole will have a lasting impact on how work is developed and what your final product looks like.
Founders set the company culture within a startup. If you’re committed to open communication, it’s more likely that your team will follow suit. If you’re committed to embracing ideas from anyone regardless of their title, it’s more likely that your team will be too. The takeaway here is simple: Embrace the habits you hope to instill within your team to build a lasting corporate culture.
One of the most important parts of a healthy company culture is a commitment to design. Too many founders view design as a secondary element of the product, when in reality, the design of the product is what often determines its success or failure. Founders can help create a culture that celebrates design by enforcing regular design reviews, ensuring that design always has a seat at the table and hiring the best design talent possible.

Use Design Reviews To Improve Communication

Design reviews should happen throughout the design and development process. Early on in a project, a design review could be a quick meeting with another designer before presenting a concept to the larger team for a more in-depth design review. During development of an app, designers should regularly review in-progress builds to ensure the UX and layout of the app is as amazing as it was envisioned to be. At any stage of a project, a design review is an opportunity for improvement. Teams that overlook design reviews as a part of the process are often left scratching their heads wondering how they missed key features — once it’s too late.
While design reviews are tactical efforts that have an impact on culture, a startup’s design vision is also an important piece of the puzzle. Your design vision isn’t a scheduled action like a standing meeting, but rather a set of guiding ideas that must be communicated to the entire team from day one. It should act as the foundation of all design decisions, ensuring that when tough decisions need to be made, someone at the table is invested in the design of the product, not just the technical specs.

Wrapping Things Up

A quality design team can help a good product become something great with just a few weeks of work.
Not sure if you need a design team quite yet? We’d be happy to jump on a quick call, learn more about your vision and give you some insight based on our experiences helping other startups. Get in touch today!

Tuesday, January 16, 2018

5 App Monetization Trends To Watch In 2018


Which trends will shape app monetization in 2018? As the world becomes better adapted for mobile, developers will benefit from greater revenue than ever before. However to do this they must balance the needs of the user with app monetization practices.
We’ll look at five trends that will influence the way that app monetization will work in 2018.

App experience will become more important for developers relying on ads to generate revenue.

In-app ads remain a popular method of app monetization for developers. Despite them having obvious drawbacks when applied poorly.
In 2018 app advertising will be all about the user experience. developers must strike a balance between the number of ads, where they appear and how the user interacts with them. This will be pivotal to app monetization success. App owners will also have to consider how these changes will affect their users in 2018. Too many ads will negatively affect the user experience. But that doesn’t mean that it’s impossible to provide value whilst delivering in-app ads.
Mobile app advertising is maturing quickly. Make sure you look for a network that uses safe brands, smart ad targeting, and provides support for interactive ads.
When integrating an app advertising strategy you may find a trade-off between ease of integration and spamminess of ads. In 2018 it might be worth taking the time to focus on putting user experience first.
Don’t expect revenue from app ads to jump to new heights anytime soon. If anything expect app ad revenue to decrease as more apps adopt in-app advertising. Perhaps 2018 could be the year to supplement your app revenue with another method.

More apps will adopt a freemium model as more users are becoming used to an app being free at the point of use.

Freemium is allowing app owners to increase session length and generate engaged users. This is a great place from which to convert users into healthy revenue. After a positive app experience app users are more likely to opt-in for premium features. Having the chance to nurture and educate your users before this has a positive effect on your app monetization strategy.
Try not to appear like you are cheating your users. Make it clear that your app is a freemium app from the very beginning. They won’t want to invest a lot of time in a game or app to realise that they have to pay to use some features.
It seems that freemium is here to stay. With users finding it standard practice to not pay for an app at the point of purchase. Because of this, developers are finding it harder to justify an upfront fee. The freemium app monetization model is a great opportunity to engage and nurture audiences for app monetization.

Users will become dissatisfied if they have to commit huge amounts of time or money to unlock all app features.

In-app purchases as a method of app monetization is still experiencing healthy growth. This may be slightly overstated due to the inclusion of ‘services’ as purchases (think Uber etc).
One of the main trends well see in 2018 is that app developers will need to focus more on engagement rather than only increasing app monetization.
Once a user has purchased in-app content then they are more likely come back and spend more time in the app. This translates to better engagement and retention and in turn better monetization.
No category has benefited from in-app purchases more than the gaming category. Here, developers are benefiting by placing engagement first. The user now has the option to pay to advance through the game quicker or access powerups and features.
Developers need to make sure they are getting this balance right. In-app purchases are effective because a few users spend a lot. There will always be users who only want to play your game for free. True these users don’t generate revenue, but they are still important for your app to exist.
Whilst not being a mobile app, developers can still learn a lot from the EA debacle in the new Battlefront game. Users quickly noticed that to unlock some of the features they would have to play the game for 1000 hours. Alternatively, they could pay to unlock them. This seemed rather unfair, especially when they had purchased the game upfront.
To keep users happy, developers will need to strike the right balance between monetization and experience.
In 2018 more and more users will become aware of how apps monetize their users. That’s why app monetization methods must be clear and fair, in the long term it will benefit you.

A conversation will need to be had with users about monetization of data and opt-out methods.

Users are more aware than ever of the need for developers to monetize their app audience. The conversation around app monetization is shifting to help users understand why apps are free.
In 2018 consumer personalization will be a high priority for brands. They will achieve this by using consumer data to help provide an improved user experience.
Mobile app owners are sitting on a lot of behavioural data around their users. This is of value to those who wish to improve personlization for their users.
Data monetization is secure, private and becoming more popular amongst developers. Users are more likely to understand that this data will help to generate improved personlization. By communicating the benefits and education users about opt-in developers can monetize their app in this way.
A benefit of app data monetization is that the user experience remains intact. There are no intrusive adverts or the need for the user to pay anything upfront. This means that the user will spend more time in the app and engage with the app’s features. The app monetization strategy can be adopted alongside other methods of monetization.
Data monetization allows developers to monetize a much higher percentage of users. The users don’t need to be engaged for it to work. The revenue that you generate from each user will also be higher. This means you don’t have to worry about monetization in relation to platform. It’s the same regardless of the device.
Expect revenue from data monetization to increase from a high starting point with better technology. 2018 will see the consumer become more aware of the power of big data and better educated on how it affects them.

App subscription models will more closely resemble SAAS subscriptions.

The subscription model is one that looks to remain popular in 2018. Again, users are used to trialling an app and its features before parting with any cash
Subscription models are becoming more complex than a simple buy or don’t buy. In fact, many pricing structures now more closely resemble a SAAS model. It’s common to see several pricing tiers with many different features.
This allows app developers to persuade users who would previously not part with any cash to subscribe to a lower tier of membership. This method of app monetization is still the best fit for service apps.
A side effect of this is that developers will need to clearly help users understand the benefits of upgrading. More tiers and features mean a better explanation is needed.
Closing thoughts for 2018
Developers will continue to benefit from the app economy with revenue from app monetization set to grow throughout 2018. Free apps will become the new normal, compared to previously where single pay purchases were the most popular. This will allow developers to generate more revenue over a longer period of time.
Developers will need to place more emphasis on the monetization experience. This means that the developers are more likely to miss out on revenue from app monetization if the app experience is not up to scratch. Due to the free to download culture, more emphasis on experience and education is needed. This will help to persuade users to enter into premium models and subscriptions or to engage with in-app purchases.
More and more developers will need to adopt hybrid monetization strategies. Developers should
not rely on a single method of app monetization. Instead, spreading monetization across multiple strategies will provide stability. Especially in a market that can change quickly. The preference of app users is volatile. The changing platform rules around app monetization may also affect developers in 2018. It’s important to stay one step ahead!

How to catch a criminal using only milliseconds of audio


Scientists can tell far more from your recorded voice than you might think. Image: Pixabay
Simon Brandon, Freelance journalist

A prankster who made repeated hoax distress calls to the US Coast Guard over the course of 2014 probably thought they were untouchable. They left no fingerprints or DNA evidence behind, and made sure their calls were too brief to allow investigators to triangulate their location.
Unfortunately for this hoaxer, however, voice analysis powered by AI is now so advanced that it can reveal far more about you than a mere fingerprint. By using powerful technology to analyse recorded speech, scientists today can make confident predictions about everything from the speaker’s physical characteristics — their height, weight, facial structure and age, for example — to their socioeconomic background, level of income and even the state of their physical and mental health.
One of the leading scientists in this field is Rita Singh of Carnegie Mellon University’s Language Technologies Institute. When the US Coast Guard sent her recordings of the 2014 hoax calls, Singh had already been working in voice recognition for 20 years. “They said, ‘Tell us what you can’,” she told the Women in Tech Show podcast earlier this year. “That’s when I started looking beyond the signal. How much could I tell the Coast Guard about this person?”
Rita Singh is an expert in speech recognition
What your voice says about you
The techniques developed by Singh and her colleagues at Carnegie Mellon analyse and compare tiny differences, imperceptible to the human ear, in how individuals articulate speech. They then break recorded speech down into tiny snippets of audio, milliseconds in duration, and use AI techniques to comb through these snippets looking for unique identifiers.
Your voice can give away plenty of environmental information, too. For example, the technology can guess the size of the room in which someone is speaking, whether it has windows and even what its walls are made of. Even more impressively, perhaps, the AI can detect signatures left in the recording by fluctuations in the local electrical grid, and can then match these to specific databases to give a very good idea of the caller’s physical location and the exact time of day they picked up the phone.
This all applies to a lot more than hoax calls, of course. Federal criminal cases from harassment to child abuse have been helped by this relatively recent technology. “Perpetrators in voice-based cases have been found, have confessed, and their confessions have largely corroborated our analyses,” says Singh.
Portraits in 3D
And they’re just getting started: Singh and her fellow researchers are developing new technologies that can provide the police with a 3D visual portrait of a suspect, based only on a voice recording. “Audio can us give a facial sketch of a speaker, as well as their height, weight, race, age and level of intoxication,” she says.
But there’s some way to go before voice-based profiling technology of this kind becomes viable in a court. Singh explains: “In terms of admissibility, there will be questions. We’re kind of where we were with DNA in 1987, when the first DNA-based conviction took place in the United States.”
This has all proved to be bad news for the Coast Guard’s unsuspecting hoaxer. Making prank calls to emergency services in the US is regarded as a federal crime, punishable by hefty fines and several years of jail time; and usually the calls themselves are the only evidence available. Singh was able to produce a profile that helped the Coast Guard to eliminate false leads and identify a suspect, who they hope to bring a prosecution soon.
Given the current exponential rate of technological advancement, it’s safe to say this technology will become much more widely used by law enforcement in the future. And for any potential hoax callers reading this: it’s probably best to stick to the old cut-out newsprint and glue method for now. Just don’t leave any fingerprints.
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