When
design leads to friendship, and that friendship leads back to design,
magic happens. This is the story of how an intern and her mentor
designed Apple’s original emoji set and together changed the way people
communicate around the world. It was also a project that led them to
become lifelong friends, a key ingredient in the success of these tiny
icons. In a nutshell, I was the intern and Raymond is my lifelong friend
and mentor. In the course of three months, together we created some of
the most widely used emoji: face with tears of joy, pile of poo, red
heart, and party popper, plus around 460 additional ones. Later, as a
full time Apple employee, I even got to create a few more.
It
was the summer of 2008, and I was one year away from receiving my MFA
in Graphic Design from the Rhode Island School of Design (RISD). It was
the same summer I landed an internship at Apple on a team I was eager to
meet. The same design team responsible for the iPhone; a magical device
that launched the year prior at Macworld Expo in San Francisco. One
could only imagine the size of my butterflies as I flew to Cupertino and
arrived at 1 Infinite Loop. To add to the uncontrollable fluttering, I
had no idea what project I would be given, the size of the team, where I
would sit, or if I could really bike to work (I’m terrible on bikes).
Soon
after my arrival and meeting the team (oh and biking to work!) I was
handed my project. I was still trying to make sense of the assignment
I’d just received when someone asked if I knew what an emoji was. And
well, I didn’t, and at the time, neither did the majority of the English
speaking world. I answered ‘no’. This would all change, of course, as
the iPhone would soon popularize them globally by offering an emoji
keyboard. Moments later I learned what this Japanese word meant and that
I was to draw hundreds of them. Just as I was looking down the hallway
and internally processing, “This isn’t type or an exercise in layout,
these are luscious illustrations,” I was assigned my mentor.
For
the next three months Raymond and I would share an office and
illustrated an array of faces, places, flags, animals, food, clothing,
symbols, holidays, sports, and well, you probably know the rest. But
long before any of this was complete, I had to learn how to design
Apple-styled icons. We split the batch and the lesson in humility and
craftsmanship began.
Raymond
designed the face with tears of joy and pile of poo and I designed the
red heart and party popper. Emoji examples are from Emojipedia.
Raymond
taught me everything there was to know about icon design. Little did I
know that he, my humble mentor, was one of the best icon designers in
the world. In other words, I sat next to one of the best iconographers,
got to pick his brain until I could kick off my training wheels, all the
while exchanging stories of our time growing up in South Florida
including our trips to ‘Pollo Tropical’ in the search of amazing
plantains. Lesson in humility, check.
My
first emoji was the engagement ring, and I chose it because it had
challenging textures like metal and a faceted gem, tricky to render for a
beginner. The metal ring alone took me an entire day. Pretty soon,
however, I could do two a day, then three, and so forth. Regardless of
how fast I could crank one out, I constantly checked the details: the
direction of the woodgrain, how freckles appeared on apples and
eggplants, how leaf veins ran on a hibiscus, how leather was stitched on
a football, the details were neverending. I tried really hard to
capture all this in every pixel, zooming in and zooming out, because
every detail mattered. And for three months I stared at hundreds of
emoji on my screen. Somewhere in there we also had our first Steve Jobs
review, which had created a shared experience of suspense and success
when they were approved for launch. And if Steve said it was good to go,
I’d say lesson in craftsmanship, check.
Sometimes our emoji turned out more comical than intended and some have a backstory. For example, Raymond reused his happy poop swirl as the top of the ice cream cone. Now that you know, bet you’ll never forget. No one else who discovered this little detail did either.
Another
example is the order in which we drew them. We left the tough ones to
last, so the dancer with the red dress emerged towards the end of my
internship as it was the one that kept getting punted. You can thank her
ruffled dress for that and Raymond for the final output. The woman’s
turquoise dress with the brown waist band, on the other hand, was one I
drew earlier in the process. It was inspired by the color palette and
proportions of a dress that my sister had created in real life that same
year.
So
from funny backstories to realizing he and I attended high schools less
than 30 miles apart, our shared past and days drawing together
triggered unstoppable laughing spells with watery eyes and all, in other
words, with tears of joy. Ten years after my internship, Raymond and I
still fill a room with laughter and he continues to provide me with the
most flat out honest feedback to keep me in check, and vice versa. All
this is what I believe made the emoji successful, our friendship through
design.
When
I spotted the ever-changing rock found at Bernal Heights Park in San
Francisco, both Raymond and I had to pay tribute to the magical pile of
poo. Photo taken in 2016.
This
year will mark the tenth anniversary of Apple’s original emoji launch.
They were first released in Japan on November of 2008, shortly after my
internship at Apple concluded. I had no idea that within a few months of
completing such project, it would revolutionize our culture’s way of
communicating or how the emoji would physically appear everywhere. And I
mean everywhere: toys, apparel, stickers, candy, music videos, books,
jewelry, landmarks, movies, and whatever else you’ve seen.
It
should be noted that although Raymond and I, Angela Guzman, are the
original Apple emoji designers responsible for the initial batch of
close to 500 characters (and were awarded a US patent for them), there
are of course additional Apple designers. Amongst them, Ollie Wagner
created around a dozen of the original set after the conclusion of my
internship, and many more the following year. The set now totals
somewhere in the thousands — some are even animated!
Ten years ago Raymond and I worked on one of my favorite projects to date, one that led me to experience my own ikigai.
This Japanese term is defined as the place where one’s passion,
mission, vocation, and profession intersect; what some would say the
reason to get up in the morning — literally me in 2008. I would eagerly
wake up, and on the days I had to bike, I’d carry my bike down three
long flights of stairs and head to work with a smile on my face. Now
that’s magic!
Gift
from Raymond upon the conclusion of my internship, his version of real
life emoji. The orange, apple, and eggplant were part of a set that I
had created.
On
that note, I would suggest to any designer looking for their reason to
get up in the morning to find their humble mentor, or be one, and get on
the road to friendship. Because magic happens when design leads to
friendship, and that friendship leads back to design. For every emoji
made, I learned something new. For every emoji made, Raymond and I
became better friends. The better friends we became, the better designer
I became. In this case, friendship and design happened one emoji at a
time. And that’s a story worth sharing.
Social
media and digital executives in newsrooms already have a tough job
connecting their content to consumers via social media, but Facebook’s proposed changes in the algorithms of its ‘newsfeed’
are going to make it a lot harder. Social networks offer immense
opportunities for reaching vast new audiences and increasing the
engagement of users with journalism. The most important platform in the
world is about to make that more difficult.
Clearly,
this is a blow for news publishers who have spent the last decade or so
fighting a battle for survival in a world where people’s attention and
advertising have shifted to other forms of content and away from news
media brand’s own sites. They are clearly very concerned. Yet, could this be a wake-up call that will mean the better, most adaptive news brands benefit?
I’m
not going to argue that this is good news for news publishers, but
blind panic or cynical abuse of Facebook is not a sufficient response.
The honest answer is that we don’t know exactly what the effect will be
because Facebook, as usual, have not given out the detail and different
newsrooms will be impacted differently.
It’s exactly the kind of issue we are looking at in our LSE Truth, Trust and Technology Commission.
Our first consultation workshop with journalists, and related
practitioners from sectors such as the platforms, is coming up in a few
weeks. This issue matters not just for the news business. It is also
central to the quality and accessibility of vital topical information
for the public.
Here’s my first attempt to unpack some of the issues.
Mark Zuckerberg: making time on Facebook ‘well spent’
Firstly,
this is not about us (journalists). Get real. Facebook is an
advertising revenue generation machine. It is a public company that has a
duty to maximise profits for its shareholders. It seeks people’s
attention so that it can sell it to advertisers. It has a sideline in
charging people to put their content on its platform, too. It is a
social network, not a news-stand. It was set up to connect ‘friends’ not
to inform people about current affairs. Journalism, even where shared
on Facebook, is a relatively small part of its traffic.
Clearly,
as Facebook has grown it has become a vital part of the global (and
local) information infrastructure. Other digital intermediaries such as
Google are vastly important, and other networks such as Twitter are
significant. And never forget that there are some big places such as
China where other similar networks dominate, not Facebook or other
western companies. But in many countries and for many demographics,
Facebook is the Internet, and the web is increasingly where people get their journalism. It’s a mixed and shifting picture but as the Reuters Digital News Report shows, Facebook is a critical source for news.
From Reuters Digital News Report 2017
If you read Zuckerberg’s statement he makes it clear that he is trying to make Facebook a more comfortable place to be:
“recently
we’ve gotten feedback from our community that public content — posts
from businesses, brands and media — is crowding out the personal moments
that lead us to connect more with each other.”
His users are ‘telling him’ (i.e. fewer of them are spending less time on FB) what a plethora of recent studies and books
have shown which is that using Facebook can make you miserable. News
content — which is usually ‘bad’ news — doesn’t cheer people up. The
angry, aggressive and divisive comment that often accompanies news
content doesn’t help with the good vibes. And while the viral spread of
so-called ‘fake news’ proves it is popular, it also contributes to the
sense that Facebook is a place where you can’t trust the news content.
Even when it is credible, it’s often designed to alarm and disturb. Not
nice. And Facebook wants nice.
“We
can’t make money unless you keep telling us things about yourself that
we can sell to advertisers. Please stop talking about news.”
Another
accusation is that Facebook is making these changes because of the
increasing costs it is expending at the behest of governments who are
now demanding it does more to fight misinformation and offensive
content. That might be a side-benefit for Facebook but I don’t think
it’s a key factor. It might even be a good thing for credible news if
the algorithmic changes include ways of promoting reliable content. But
overall the big picture is that journalism is being de-prioritised in
favour of fluffier stuff.
Even Jeff Jarvis, the US pioneer of digital journalism who has always sought to work with the grain of the platforms, admits that this is disturbing:
“I’m
worried that news and media companies — convinced by Facebook (and in
some cases by me) to put their content on Facebook or to pivot to
video — will now see their fears about having the rug pulled out from
under them realized and they will shrink back from taking journalism to
the people where they are having their conversations because there is no
money to be made there.”*
The
Facebook changes are going to be particularly tough on news
organisations that invested heavily in the ‘pivot to video’. These are
often the ‘digital native’ news brands who don’t have the spread of
outlets for their content that ‘legacy’ news organisations enjoy. The
BBC has broadcast. The Financial Times has a newspaper. These
organisations have gone ‘digital first’ but like the Economist they have
a range of social media strategies. And many of them, like the New York
Times, have built a subscription base. Email newsletters provide an
increasingly effective by-pass for journalism to avoid the social media
honey-trap. It all makes them less dependent on ‘organic’ reach through
Facebook.
But
Facebook will remain a major destination for news organisations to
reach people. News media still needs to be part of that. As the
ever-optimistic Jarvis also points out,
if these changes mean that Facebook becomes a more civil place where
people are more engaged, then journalism designed to fit in with that
culture might thrive more:
“journalism
and news clearly do have a place on Facebook. Many people learn what’s
going on in the world in their conversations there and on the other
social platforms. So we need to look how to create conversational news.
The platforms need to help us make money that way. It’s good for
everybody, especially for citizens.”
News
organisations need to do more — not just because of Facebook but also
on other platforms. People are increasingly turning to closed networks
or channels such as Whatsapp. Again, it’s tough, but journalism needs to
find new ways to be on those. I’ve written huge amounts
over the last ten years urging news organisations to be more networked
and to take advantage of the extraordinary connective, communicative
power of platforms such as Facebook. There has been brilliant
innovations by newsrooms over that period to go online, to be social and
to design content to be discovered and shared through the new networks.
But this latest change shows how the media environment continues to
change in radical ways and so the journalism must also be reinvented.
Social media journalist Esra Dogramaci has written an excellent article
on some of the detailed tactics that newsrooms can use to connect their
content to users in the face of technological developments like
Facebook’s algorithmic change:
“if
you focus on building a relationship with your audience and developing
loyalty, it doesn’t matter what the algorithm does. Your audience will
seek you out, and return to you over and over again. That’s how you
‘beat’ Facebook.”
Journalism Must Change
The
journalism must itself change. For example, it is clear that emotion is
going to be an even bigger driver of attention on Facebook after these
changes. The best journalism will continue to be factual and objective
at its core — even when it is campaigning or personal. But as I have written before,
a new kind of subjectivity can not only reach the hearts and minds of
people on places like Facebook, but it can also build trust and
understanding.
This
latest change by Facebook is dramatic, but it is a response to what
people ‘like’. There is a massive appetite for news — and not just
because of Trump or Brexit. Demand for debate and information has never
been greater or more important in people’s everyday lives. But we have
to change the nature of journalism not just the distribution and
discovery methods.
The media landscape is shifting to match people’s real media lives in our digital age. Another less noticed announcement from Facebook
last week suggested they want to create an ecosystem for local
personalised ‘news’. Facebook will use machine learning to surface news
publisher content at a local level. It’s not clear how they will vet
those publishers but clearly this is another opportunity for newsrooms
to engage. Again, dependency on Facebook is problematic, to put it
mildly, but ignoring this development is to ignore reality. The old
model of a local newspaper for a local area doesn’t effectively match
how citizens want their local news anymore.
What Facebook Must Do
Facebook
has to pay attention to the needs of journalism and as it changes its
algorithm to reduce the amount of ‘public content’ it has to work harder
at prioritising quality news content. As the Guardian’s outstanding
digital executive Chris Moran points out, there’s no indication from
Facebook that they have factored this into the latest change:
Fighting
‘fake news’ is not just about blocking the bad stuff, it is ultimately
best achieved by supporting the good content. How you do that is not a
judgement Facebook can be expected or relied upon to do by itself. It
needs to be much more transparent and collaborative with the news
industry as it rolls out these changes in its products.
When
something like Facebook gets this important to society, like any other
public utility, it becomes in the public interest to make policy to
maximise social benefits. This is why governments around the world are
considering and even enacting legislation or regulation regarding the
platforms, like Facebook. Much of this is focused on specific issues
such as the spread of extremist or false and disruptive information.
Before I kick-start this article, please allow me to wish
“ A Very Very Very… Happy New Year 2018” To all you lovely readers and my well wishers.
It
has been an amazing journey so far being a part of this mobile app
revolution since 2006, I feel blessed to see both pre & post
smartphone evolution era and having experienced the change myself being
the developer, leader and now a father of my own mobility startup. So
thought to analyze the trend setters which kind of will rule this new
year.
So
here is my Top three technology trends you all should look out for in
your endeavors in this new year 2018, which as always, will offer you
loads of new opportunities to rock this world. Being a part of this
mobile app ecosystem I feel immense pride while writing this piece of
article for all you visionaries and future mobile apprenuer.
1. Augmented Reality/ Virtual Reality:
Wiki Defines AR as :
Augmented reality (AR)
is a live direct or indirect view of a physical, real-world environment
whose elements are “augmented” by computer-generated or extracted
real-world sensory input such as sound, video, graphics, haptics or GPS
data.
As per Wiki VR is :
Virtual reality (VR)
is a computer technology that uses virtual reality headsets or
multi-projected environments, sometimes in combination with physical
environments or props, to generate realistic images, sounds and other
sensations that simulate a user’s physical presence in a virtual or
imaginary environment.
Mobile
AR could become the primary driver of a $108 billion VR/AR market by
2021 (underperform $94 billion, outperform $122 billion) with AR taking
the lion’s share of $83 billion and VR $25 billion.
In
2017 a lot has happened in this AR where Google & Apple invested
heavily to harness the true potential of it. Apple has launched ARKit & Google has come up with ARCore, for developer to innovate and create some meaningful mobile solutions for the smartphone users.
As AR
helps in adding a digital layer over virtual information to give a more
realistic and unambiguous outlook. AR intertwined apps will gradually
empower retail, life science, manufacturing, and many other domains
through a wide range AR apps being developed to cater these sectors.
I Feel :
AR
will take a huge leap forward to further revolutionize the ever
progressing gaming industry and will stretch beyond it to empower the
digital marketing world where gamification will be employed to attract
& acquire new consumer for brands . All marketers need to adopt this
tool to target their customers beyond conventional physical marketing.
With most of the marketers seeing augmented reality as a way to provide a
compelling user experience, we will soon be seeing a plethora of
creative AR apps alluring consumers to buy their customized offerings
Virtual
Reality technologies will be more focused on the game and events sphere
as it is already doing so in 2017 and will go beyond to add more
evolved app usage experience to offer an elevated dose of entertainment
for the gaming user.
I find:
With
iPhone X, Apple is trying to change the face of AR by making it a
common use case for masses. Also A whole bunch of top tech players think
this technology which is also called a mixed reality or immersive
environments — is all set to create a truly digital-physical blended
environment for the people who are majorly consuming digital world
through their mobile power house
With Gartner predicting 26 bn
connected devices by 2020 which ranges from LEDs, Toys, Sports
equipment, medical equipment, to controllable power sockets.We will be
privileged to witness the world where everything will connected with
these small devices thereby bringing information right where you are
standing. Also these information will be tapped right were it is being
generated to empower the data centre using Edge Computing tech.
The
smart objects will be interacting with our smartphone/tablets which
will eventually function like our TV remort displaying and analyzing
data, interfacing with social networks to monitor “things” that can
tweet or post, paying for subscription services, ordering replacement
consumables and updating object firmware.
Big Tech Gaints Are Already Bullish On IoT Connected World:
Microsoft
is powering their popular IIS(Intelligent Systems Service) by
integrating IoT capabilities to their enterprise service offerings.
Some of the known communication technology powering IoT concept is RFID, WIFI, EnOcean, RiotOS etc….
Google
is working on two of its ambitious project called Nest & Brillo
which is circled around usage of IoT to fuel your home automation needs.
Brillo is an IoT OS which enables Wi-Fi, Bluetooth Low Energy, and
other Android stuffs.
Established companies such as Microsoft, with its Intelligent Systems Service,
and enterprise software vendors likes SAP, with its Internet of Things
Solutions, are also adding Internet of Things capabilities to their
offerings.
Amazon
launched ‘Amazon Echo’ a amazing tech which works on your voice command
to answer your queries, play songs and control smart devices within
certain range.
I Feel:
IoT & IoT Based Apps:
Is
here to stay and will be playing a very crucial rule in helping you
navigate this world with more ease & comfort, making your commuting
safe, your communication smart, your shopping productive, your learning
more engaging and much more.. to make your living effective and
efficient. In fact, IoT is slowly becoming part of every aspect of our
lives. Not only will IoT apps augment our comfort, but they will also
extend us more control to simplify routine work life and personal tasks.
Most
of IoT powered devices are already relying on mobile devices to
syndicate data, especially in case of consumer IoT. With the surge in
overall uses of Internet of Things , I feel more mobile apps will be
developed for management of these smart devices.
A
blockchain is a digitized, decentralized, public ledger of all
cryptocurrency transactions. Constantly growing as ‘completed’ blocks
(the most recent transactions) are recorded and added to it in
chronological order, it allows market participants to keep track of
digital currency transactions without central recordkeeping. Each node
(a computer connected to the network) gets a copy of the blockchain,
which is downloaded automatically.
9
in 10 government firms are planning to invest in blockchain for
financial transaction management, asset management, contract management
and regulatory compliance purposes.
Another research by Infosys says:
One-third of banks are expected to adopt commercial blockchain in 2018.
So
it is quite clear that secured transactions based mobility solution
will rule the fin-tech & other industry where security lies at the
core. App developers will have a crucial role to play where they will be
expected to develop more innovative app solutions to cater the need for
secure & connected world. Your mobile phones are generating lots of
confidential informations which needs to be secured from the third
party breaches. So techies gear up and pull up your socks as, I feel
Blockchain-based security mechanism are expected to be developed on
mobile apps in the coming years and will needed in all kinds of
industries ranging from fin-tech, eCommerce, Insurance tech etc….
Blockchain
powered cryptos like bitcoin, ripple, Ethereum is already a rage in the
technology & investment world. It has fascinated the imagination of
many tech innovators leading them to adopt blockchain tech to develop
wallets & currencies and most of them are being developed on mobile
devices & computer systems, thereby offerings lots of opportunities
for techies to adopt it as futuristic career options.
Using
the blockchain tech entrepreneurs will be developing a solutions mostly
over mobile to validate transactions securely, manage contracts
smartly, store digital currencies(like bitcoins ,XRP etc), manage
voting, secure hassle free shopping, powering banking transactions and
many more innovative solutions which will be targeted towards making
consumers life more resourceful and productive eventually.
There are many more trends which will be disrupting the mobility world like
Artificial Intelligence :
Where Machine learning , Deep Learning all will play a crucial role in
fueling intelligence to the machines to help them make smart decisions
without human interventions. Mobile chatbots is one of the prime example
of one such use case of AI. Apps like Siri, Google Now are already
harnessing AI technology and will be inspiring many more voice based and
Images based AI innovations to be made by mobile appreneurs. Mobile
data will be tapped giving it more intelligent forms by app developers
to make our life smarter with time.
Mobile computing/Cloud computing :Based
mobility solutions will be in high demand specially for big enterprises
where business decisions are made based on intelligent data analytics .
All these will be stored over the cloud and mobile will play a major
role in harnessing the power of those data to serve consumer in real
time.
Some of My Other Relevant Tech Article Which Can be Useful:
Having
seen the world of mobility, changing from feature phone to a smartphone
era I feel amazed how it has transformed the life of humans. Now we can
communicate in split seconds, transact in no time, buy what we need
with one touch, get entertained when & where we want, shower our
love to our closed ones without being physically present and do many
more things which one can imagine just over this tiny powerful device.
So
as a developer and as a tech visionary you have, the greater
responsibility to make sure that you are creating tools which
complements user needs and impacts them deeply. It’s your duty to
entertain them, educate them, and to make them feel safe & secure on
the go.
Ending
by, extending my sincere gratitude to all you awesome readers for
showering all your love & constantly inspiring me to write more
& learn more eventually.
On the 19th of December 2017, Jay Boston
hosted his own electric skateboard awards initiative. A cool little
idea, particularly considering it was the electric skateboard community
itself deciding who would receive the honors.
1,387
people participated in an online survey that decided the winners in
each category. Granted, I’m sure a lot of the respondents were
Australian, hence the results seemed a little top heavy towards boards
that are easily accessible to us here downunder. Hopefully the event
garners a little more international participation each year to help even
out the results a bit. There were categories where such boards as Metroboard, Carvon and Trampa
should have been mentioned, but they were no where to be seen!
Nevertheless, it’s a great initiative and will hopefully grow from
strength to strength in the coming years. A quick shout-out to Jay for
having me on as a guest — cheers mate!
The Enertion Raptor 2 was crowned the overall winner of the best electric skateboard of 2017 — as voted for by the people.
You can check out the video of the live event below:
Go to 1:10.38 to see the Raptor 2 announced as the best electric skateboard of 2017
Nominations
were only open to boards that had actually delivered production units
to customers in 2017. Enertion, with just under a couple of hundred
Raptor 2 units in the field at the time the awards were streamed, got in
by the skin of their teeth. However, the fact that the Raptor 2 won
tells us that those people who have a Raptor 2, as well as the multitude
of people who have tested the board on ride days and events, are
clearly very, VERY impressed with Enertion’s end result.
I
thought it might be interesting to compare the peoples choice with
something a little more academic, finishing off with a bit of commentary
regarding the results and any differences between them.
Below I’ve selected what are arguably the 10 most popular production boards of 2017.
(Boards
selected are single and dual drive boards in street configuration only.
This analysis is focused on the upper end of the market towards boards
that might be considered “premium” or “top-tier” by companies owned and
operated from such places as the United States, Australia and Europe).
Top Speed: 24mph (38kph)| Range: 25 miles (40km)| Hills: 30% | RRP: $1899 USD
A couple of notes on the above:
All prices are RRP in USD (specials, sales, shipping, taxes and other
fluctuations are not taken into consideration). All specs are taken
directly from the US or international websites of the board
manufacturers themselves (correct as of December 2017). Boosted finally
announced the release of their extended range battery in late 2017,
which “doubles the range”. However, not only is the extended range
battery not a standard item, I don’t think anyone outside of a few
YouTubers actually got their batteries in 2017. It should be noted that
Carvon have a second EVO V4 Dual model called the ‘XL’, which has the
same range, a lower top speed of 35mph, but a much higher hill climbing
capacity of 25%, which rivals many of the other boards on this list. It
comes at a cost of $100 more than the standard EVO V4 Dual at $2099 USD.
The ‘XL’ was not included in this comparison as to my knowledge no (or
very few) units made it into the hands of the public in 2017. I even
debated on whether or not to include the regular EVO (known as the
R-Spec), as there’s barely any units in public hands, but they are out
there. The listed top speed of the Evolve boards is taken from the known
achievable top speed on 97mm wheels, the most popular wheel choice for
Evolve riders and the standard wheel size on the GTX. As the Bamboo GT
and Carbon GT come with 83mm wheels as standard, the RRP has been
adjusted to include a set of ABEC11 97mm Flywheels as priced on the Evolve USA website
(109.99 USD) in both circumstances. The Mellow Board lists a range
bracket between 7.5 and 10 miles on their website. For the sake of
simplicity I chose 8.5 miles as somewhere in the middle. Like Evolve,
the top speed spec of the Metroboards is based on the 97mm wheel option
in both circumstances. Both Metroboards in this comparison have been
tricked out — 97mm wheels for both, 10 watt lights for both and the
single drive has the biggest battery available included in the
comparison. Metroboard hill climbing specs are estimates as they’re not
included on the Metroboard website. The single drive is known to rival
Boosted’s and Evolve’s (25%), so by virtue of that knowledge the dual
drive must exceed this (30% or more).
*Please see further notes about Mellow Board pricing in the ‘Pricing’ section of this article.
Ranking System Used
In each category (top speed, range, hills and RRP) each board is given a number from lowest to highest based on a best-to-worst order: 1 being the best/cheapest then ascending in score until we get to the worst/most expensive.
The board with the lowest scores are the best in each category and overall (avg).
Top Speed
The Carvon EVO V4 Dual. 2017’s fastest production board! | Source: carvonskates.com
The Carvon EVO V4 Dual
is the king of speed in 2017. There’s then quite a drop down to the
Enertion Raptor 2 in second place, which is still significantly faster
than the next bunch of boards — the Evolve line-up, which all punch out
the same top speed. The Mellow Board is hovering around the middle
followed closely by the two Metroboards, which each punch out the same
top speed. Down the bottom of the list we have the Boosted Board Gen2
Dual+ and the Inboard M1.
From
where I’m sitting I’d expect anything with a score of 3 to 5 to all be
very similar in real life. It’s really splitting hairs. From that
bracket it is a significant step up to the Raptor 2 and then an even
bigger step up again to the EVO (maybe too much?)
The Boosted Board and Inboard M1 are significantly over-rated in the speed department.
Range
Metroboard 41" Slim Stealth Edition (single) with a 17.6AH battery for the longest range! | Source: metro-board.com
There are five distinct categories here: We have the Metroboard single
that’s in a class of its own! Then we have the Evolve GTX and Carbon
GT, which essentially share the same battery. Next we have the
upper-middle class of range: The Carvon EVO, Enertion Raptor 2 and
Metroboard Dual. The Evolve Bamboo GT stands alone as a mid-range board
and our list ends with the low-range, swappable battery category of
boards. An optimist might consider the final category to be even better
than the ones above it, as swappable batteries can in reality mean
“endless range”. The problem being, of course, that more batteries
equals more $$$…
Hill Climbing
The Metroboard 41" Stealth Dual. A widely reported incline killer! | Source: metro-board.com
I’d
say we’re looking at four distinct categories of hill climbing here.
The first category is reserved for certified incline killers! The Enertion Raptor 2 and Metroboard Dual!
Then we have a range of aggressive hill climbers ranging from the
Evolve line-up, Boosted Board and Metroboard single. The Mellow stands
alone as a moderate hill climber, and our list ends with a couple of
boards that shy away from inclines, the Carvon EVO and Inboard M1.
It
should be noted that with the optional 38T drive gear and hard
duro/small wheels, the Evolve GT/GTX line-up are also capable of
climbing hills on par with (even better than?) the Metroboard Stealth
Dual and Enertion Raptor 2. Video here. However, the 38T drive gear is not standard.
The Enertion Raptor 2. Conquers 30% inclines with ease! | Source: thatesk8life.comRaptor 2 vs. 30% incline. Raptor 2 wins!
Price
Note: The Mellow Board pricing was taken straight from mellowboards.com and converted from EUR to USD. After publication I was made aware of mellowboardusa.com,
where adjusted pricing can be found direct from the US distributor. The
difference being that shipping a drive unit from Europe would have a
considerable shipping fee attached to it. It’s clear this cost (and
other sundry costs) has been incorporated into the US distributor price
of $1,995. Please make your own adjustments and determinations regarding
this as you read the rest of the article.
The Inboard M1 is the best priced electric skateboard in the upper end of the market. | Source: bestbuy.com
In the Sub-$1500 category we have the Inboard M1 and
Evolve Bamboo GT. In the $1500-$1800 category we have the Metroboard
single, Mellow Board, Evolve GTX, Boosted Board and Enertion Raptor 2.
In the $1800 and above category we have the Metroboard Dual, Carvon EVO
and Evolve Carbon GT (man, carbon fiber is expensive!)
And The Winner Is…
The
equal winners of this little test couldn’t be more different! According
to just raw specs vs. price, the best electric skateboard of 2017 is a
tie between the Evolve Bamboo GT and the Metroboard 41" Slim Stealth Edition (single)!
On
paper the Evolve Bamboo GT represents well-rounded specs at a
reasonable price. In addition, Evolve also have that tempting 2-in-1
conversion capability, allowing you to fit pneumatic all-terrain tyres
to your board making it an entirely different beast!
Evolve Bamboo GT. Best bang for your buck! But the battery sag is a killer! | Source: evolveskateboards.com.au
If
you can forgo the need for pneumatic all-terrain tyres, I believe the
Metroboard single to be a far better option. Top speed between the two
is splitting hairs, they both climb the same grade hills, but the
Metroboard has insane range! Spend approx $200 more to get the
Metroboard single over the Bamboo GT and you instantly upgrade from a 19
mile range board to a 40 mile range board! Again, that’s insane!
Metroboard
41" Slim Stealth Edition (single). Equal score, but an entirely
different beast with out of this world range! | Source: metro-board.com
The
next issue to tackle is one of aesthetics vs. quality. The Evolve looks
better, there’s no denying it. It has nice flex, dual kingpin trucks
(if that’s your thing) and is just an all-round slimmer and sexier
design. The Metroboard is not as slim and stealth as its namesake. It
rides high and stiff compared to an Evolve. When it comes to the
argument of quality, however, the opposite is true. Evolve’s quality and
reliability has been called into question time and time again, whereas
Metroboard’s are known as bullet proof tanks! Then there’s the question
of batteries. Paper specs tell us the Bamboo GT has a 19 mile range, but
due to the low quality cells Evolve use in their battery packs, Evolve
boards generally suffer from the worst battery sag in the industry. I
think it would be fair to say that the Bamboo GT actually gets about 14
miles of enjoyable/manageable range, which now really tilts the scales
in favor of the Metroboard single.
My Thoughts on the Results
If you had to call a winner out of the two tied boards, it would have to be the Metroboard 41" Slim Stealth Edition (single). For speed, range and hill climbing vs. dollar + quality and reliability, it just can’t be beat!
Of
course, however, there will be people who don’t need 40 miles worth of
range and would much prefer to have the option for pneumatic all-terrain
tyres, save $200 and get the Bamboo GT. There will also be people who
just plain don’t like the look/feel of something like the Metroboard.
One
of the most interesting results for me was the gap between the Evolve
GTX and Carbon GT. These are essentially the exact same board — they
have the same top speed, range and hill climbing capability. The
difference is purely cost. That carbon fiber deck must cost a pretty
penny! The GTX comes in at $1728.99, whereas the Carbon GT comes in at
$2069.98 (which also includes a set of ABEC11 97mm Flywheels, otherwise
the board wont reach the quoted top speed — matching the GTX). That’s an
insane cost difference for exactly the same performance between the two
boards. I personally view the GTX as the preferable choice here. It’s
not only cheaper, but it’s more flexy and more modular, as the deck and
enclosure are separate pieces, allowing for more modifications down the
road (on the Carbon GT the deck and the enclosure are one complete
unit). On the other hand, the Carbon GT is longer (40 inches compared to
the GTX’s 38), lighter (17lbs compared to the GTX’s 19.4 lbs) and
obviously has a far more rigid and stiff feel to it. Some people prefer
the latter points.
The Evolve GTX. Every bit the Carbon GT without the price tag! | Source: twelveboardstore.com.au
The Evolve Carbon GT. Probably still the best looking board on the market by a country mile! | Source: techcrunch.com
I
guess we also can’t ignore the fact that these paper-based results sees
the Boosted Board languishing in last place. The board scores extremely
poorly in the speed and range departments. The KO then comes from the
high price tag that’s applied to what is now considered a fairly
mediocre spec sheet. But (and it’s a big but) SPECS AREN’T EVERYTHING…
Boosted
remains the smoothest and most comfortable electric skateboard I’ve
ever ridden! A tremendous amount of care and attention to detail is put
into their product. Their remote and mobile app are still best in class
and their QC and customer service also, arguably, remains unmatched.
Yes, there are far better performing electric skateboards you can get
for your money, but very few do the “off board” stuff as well as
Boosted, very few have such a well-rounded, well-finished, polished and
respected product that “just works” as Boosted do. That’s what you pay for.
Boosted Board. If this was a user experience analysis (not based on specs), the Boosted would win! | Source: boostedboards.com
What
these results say in the end is that user experience counts for far
more than specs ever will. The problem is that user experience is a very
hard thing to measure, particularly form an independent, third party
perspective.
Or is it?…
The Peoples Choice
This
brings us back full circle to Jay Boston’s Electric Skateboard Awards
and the overall winner as voted by 1,387 people — the Enertion Raptor 2!
The
Raptor 2 comes forth in a straight-up specs showdown, but it’s arguable
that the Evolve GT Bamboo is only above it due to its price point. In
addition, I’d be surprised if there were any more than five Metroboards
in the whole of Australia! Add to that Evolve’s known reliability and
durability woes and it’s easy to see why the Enertion Raptor 2 came out
on top!
The
Enertion Raptor 2 is faster than the Evolve suite of boards, is
comparable in range to the GTX and Carbon GT (once you account for the
Evolve sag factor) and is an equal or better hill climber in stock
configuration. It sits around the same price point as an Evolve GTX,
which is also obviously significantly cheaper than a Carbon GT.
If
you’re after a performance board packing the latest in motor, battery
and VESC/FOCBOX technology that has great specs across the board at a
highly competitive price, in my mind, the people got it right!
In
the end that’s completely up to you to decide. It’s completely
subjective. What’s best for one might not be what’s best for another.
If
the best electric skateboard for 2017 to you is simply the fastest
electric skateboard, then the best electric skateboard of 2017 is the
Carvon EVO V4 Dual.
If
the best electric skateboard for 2017 to you is simply the electric
skateboard with the most range, then the best electric skateboard of
2017 is the Metroboard 41" Slim Stealth Edition (single).
If
the best electric skateboard for 2017 to you is simply the electric
skateboard with the best hill climbing capabilities, then the best
electric skateboard of 2017 is the Enertion Raptor 2 or Metroboard 41"
Stealth Dual.
If
the best electric skateboard for 2017 to you is simply the most
reliable/durable electric skateboard, then the best electric skateboard
of 2017 is the Boosted Board Gen2 Dual+ or maybe one of the Metroboards.
If
the best electric skateboard for 2017 to you is simply the most
versatile electric skateboard, then the best electric skateboard of 2017
is an Evolve GT/GTX.
I
honestly do think the people got it right in selecting the Enertion
Raptor 2 as the best all round electric skateboard of 2017, but I also
think an honorable mention needs to go to the Metroboard 41" Slim
Stealth Edition (single) from a pure specs for dollar + quality
point-of-view.
Hardik Gandhi is Master of Computer science,blogger,developer,SEO provider,Motivator and writes a Gujarati and Programming books and Advicer of career and all type of guidance.
